During Day One of EE Global there were 12 different Executive Dialogues. If it was hard to keep up with all of the compelling conversations we’ve captured the highlights of each session. On this page, we summarize the sessions on the Market Transformation track, then on the Government Leadership track. To read the summaries of the Built Environment and Investment & Financing tracks, click here.

Market Transformation

One session on market transformation highlighted the still relatively new UN Sustainable Energy for All Energy Efficiency accelerators around the world. Most accelerators are at the national level, but regional and city work was discussed as critical areas; cities are known implementers and regional standards increase likelihood of adoption. Another key element of SE4All accelerators is the emphasis on public-private partnerships. The panel culminated in a discussion between the panelists and audience on ways each could help the other achieve the same common goals.

Steve Kukoda, Vice President of the International Copper Association, opened up the discussion by explaining that a market transformation is an ongoing, continuous evolution that is comprised of a deliberate and thoughtful chain of actions. Ann Bailey, Director of Energy Star Product Labeling, described to the audience three lessons/themes of market transformations that she found as Energy Star labeling became more prominent: 1) addressing market barriers 2) leveraging market drivers and 3) realizing differences in product categories. Gustavo Manez, member of UNEP, focused more on market transformations in developing nations, as electricity consumption in these countries will significantly grow over the next few years. CLASP Senior Director Stephen Pantano stressed that for market transformations to take place, products throughout the market must be targeted, not just the top performers. Pablo Moreno, Corporate Affairs Director of MABE and Chairman of ANFAD, closed out the panel’s opening remarks by arguing for the need to increase consumer awareness of energy efficiency benefits, particularly among low-income households in the Central America region.

The final session on market transformation highlighted the importance and strategies to improve the messaging of energy efficiency to key audiences, including industry, buildings and government sectors. The market potential of energy efficiency is massive and the message should be framed for different stakeholders so they understand why it is important and what can be done for successful implementation energy efficiency projects. There should be trusted data sources available for people to make decisions, for instance, case studies, and metrics and benchmarks developed from the data. The message should be delivered by impactful means. One important rule of messaging is keeping it simple. The panel also emphasized that social media and multi-dimensional communication tools like videos are very helpful to improve the messaging.

Government Leadership

In one of Tuesday’s Executive Dialogues on government leadership, four experts in appliance standards came together to discuss how initiatives led by energy efficient product manufacturers can promote energy efficiency worldwide. Pablo Falcioni, general of the European Committee of Domestic Equipment Manufacturers, identified diminishing returns in energy efficiency as a major challenge for energy efficient appliance manufacturers and emphasized the need for creative solutions to this problem. Nate Mouw, the director of regulatory affairs for Whirlpool, stated that consumer training presents a unique opportunity to promote energy efficiency; for example, with outreach programs designed to educate consumers on the benefits of upgrading to energy efficient appliances.

Vice President of Government Relations for the National Electrical Manufacturers Association, Kyle Pitsor spoke to the importance of systems efficiency, and how extending standards beyond simply the motor of a machine, for instance, to the entirety of the machine can help energy efficient appliance manufacturers to overcome diminishing returns in energy efficiency. Andrew DeLaski, executive director of the Appliance Standards Awareness Project, added that diminishing returns in energy efficiency for appliances may be the result of poorly defined metrics and posited that data on energy consumption and testing on efficiency performance must be reviewed for accuracy, especially to better reflect consumer behavior.

Another panel, moderated by Elizabeth McDonald, president and CEO of the Canadian Energy Efficiency, comprised diverse speakers, each with varying perspectives on international energy efficiency issues and initiatives. Phillipe Benoit, acting director of Sustainable Policy and Technology, IEA, opened up the conversation by stating the IEA had declared energy efficiency to be the first fuel. The panel discussed the implications of energy efficiency on national security in South Africa, Saudi Arabia and the United States. Barry Bredenkamp with the South African National Energy Development Institute (SANEDI) stressed that behavior change was key to creating a more efficient world, spurring a discussion about tried-and-tested behavior change programs.