Her Highness Princess Lalla Joumala Alaoui was appointed as Ambassador of the Kingdom of Morocco by His Majesty the King Mohammed VI in October 2016.
Princess Lalla Joumala Alaoui was previously appointed as Ambassador of the Kingdom of Morocco to the United Kingdom (2009-2016). In this role, Her Highness endeavoured to advance and strengthen UK-Moroccan ties on the political, economic, cultural and security fronts.
Her Highness also founded the Moroccan-British Society (MBS) in February 2003, which she continues to preside over. The MBS is aimed at creating opportunities for social, cultural, educational, business and charitable activities and strengtheningthe 800 years old relations between the UK and Morocco. In this capacity, Her Highnessorganised, in 2007, the “SACRED Exhibition of Manuscripts of the Three Religions of The Book”, under the joint patronage of His Majesty King Mohammed VI and His Royal Highness Prince Philip, Duke of Edinburgh with the British Library. She also set up the King Mohammed VI Fellowship on Moroccan and Mediterranean Studies with Oxford University in 2004.
Princess Lalla Joumala Alaoui headed the Delegation of the Kingdom of Morocco to the Special Session on HIV/AIDS at the United Nations in New York in 2001. Previously, Her Highness also held an Executive position at Bank Al Maghrib.
Over the course of her career, H.H Princess Lalla Joumala has developed an interest in history and international relations with a focus on inter-religious dialogue, relations between Islam and the West as well as Morocco-UK relations. Her Highness also has a personal interest in music, arts and literature.
H.H Princess Lalla Joumala is also engaged in charitable activities. Her Highness chairs over the Lalla Hasnaa Orphanage in the city of Casablanca which houses an average of 200 abandoned children providing them with shelter and education and new foster families when possible.
H.H Princess Lalla Joumala obtained a degree in Politics and History from the School of Oriental and African Studies (SOAS) in London. She is fluent in Arabic, French and English.
She is married and has one daughter.