Rockwool Groups is the world leading manufacturer of sustainable stone wool insulation materials. Mirella joined ROCKWOOL in a Group Management position in February 2016 just after the company announced their ambitious business transformation program. The purpose of the new function is to globalize the marketing efforts and drive the ROCKWOOL Group´s re-positioning as a truly global brand with a strong sustainability agenda and increased customer focused business approach. Digital transformation is at the core of this strategy. Before joining ROCKWOOL Mirella spent 15 years in the wind industry working for the market leader Vestas Wind Systems years in various leadership positions in Italy, Spain and Denmark where in the last four years she served as Global Vice President for Marketing. Mirella is an influential Global B2B Marketing Executive with diverse experience leading global teams, marketing initiatives and strategy across 5 continents, demonstrating the creativity, flexibility and commercial astuteness to build strong collaborative partnerships and deliver innovative campaigns, enhanced ROI and competitive advantage in the emerging markets.